Published on:

12th Oct 2023

S7 Ep1: Meet Yard Stick, the company at the Forefront of Soil Carbon Measurement, with Chris Tolles

Curious about the emerging field of soil carbon and its role as a climate solution? 

Join Chris Tolles, CEO and co-founder of Yard Stick PBC, as he discusses the challenges and opportunities inherent to soil carbon, the soil carbon management space, and the market for nature-based solutions as a whole.

Discover how Yard Stick uses innovative technology to measure soil carbon and helps farmers, ranchers, and other land stakeholders make informed decisions (and potentially, money!) by implementing more regenerative practices. Chris also shares his insights on the perils of false binaries in climate debates and the complexities of soil carbon quantification. 


00:00:00 - Revolutionizing Soil Carbon Measurement Technology

00:06:34 - The Carbon Opportunity: Managing Soils Responsibly

00:12:24 - The Importance of Soil Health in Climate Change

00:16:08 - Measuring Soil Carbon for Sustainable Agriculture

00:21:57 - The Tension Between Offsetting and Insetting Carbon Emissions

00:24:09 - Understanding Baselines for Soil Carbon Measurement

00:33:36 - Navigating Risk in Soil Carbon Quantification

00:42:38 - Measuring Success in the Long Term


Learn More About Yardstick: 

Website: https://www.useyardstick.com


Follow Chris:

LinkedIn: https://www.linkedin.com/in/christolles/


If you love listening to The Keep Cool Show, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/keepcool


Thank you so much!


Stay up-to-date on all things Keep Cool: https://workweek.com/discover-newsletters/keep-cool/ or follow Nick Van Osdol on Twitter: https://twitter.com/nickvanosdol



Listen for free

Show artwork for The Keep Cool Podcast

About the Podcast

The Keep Cool Podcast
Where climate tech investors get deep dives into the latest cutting edge technology and discover how it fits into the broader landscape.
Climate tech is constantly evolving. Why? To help solve the most important challenges facing our planet. With so much innovation it’s hard to pick out the companies to watch, and it’s even harder to connect them to the wider climate tech picture. That’s why The Keep Cool Show is here. Join host Nick Van Osdol as he dives deep into the latest technologies shaping climate solution technology, but also zooms out to help investors and anyone working in the industry join the dots and get a broader view of what’s really going on. Every week Nick is joined by a climate tech founder, investor or operator, discussing how they’re working to solve climate change. He’ll join the dots in real time, bringing out the nuances, trends and patterns in the industry. If you’re a climate tech professional already working in the industry, looking for the next big opportunity or simply curious about the space, this is the show for you. Episodes every other Thursday. Subscribe wherever you get your podcasts.

About your host

Profile picture for Nicholas Van Osdol

Nicholas Van Osdol