S7 Ep1: Meet Yard Stick, the company at the Forefront of Soil Carbon Measurement, with Chris Tolles
Curious about the emerging field of soil carbon and its role as a climate solution?
Join Chris Tolles, CEO and co-founder of Yard Stick PBC, as he discusses the challenges and opportunities inherent to soil carbon, the soil carbon management space, and the market for nature-based solutions as a whole.
Discover how Yard Stick uses innovative technology to measure soil carbon and helps farmers, ranchers, and other land stakeholders make informed decisions (and potentially, money!) by implementing more regenerative practices. Chris also shares his insights on the perils of false binaries in climate debates and the complexities of soil carbon quantification.
00:00:00 - Revolutionizing Soil Carbon Measurement Technology
00:06:34 - The Carbon Opportunity: Managing Soils Responsibly
00:12:24 - The Importance of Soil Health in Climate Change
00:16:08 - Measuring Soil Carbon for Sustainable Agriculture
00:21:57 - The Tension Between Offsetting and Insetting Carbon Emissions
00:24:09 - Understanding Baselines for Soil Carbon Measurement
00:33:36 - Navigating Risk in Soil Carbon Quantification
00:42:38 - Measuring Success in the Long Term
Learn More About Yardstick:
Website: https://www.useyardstick.com
Follow Chris:
LinkedIn: https://www.linkedin.com/in/christolles/
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